That social media is a new media for marketing is slowly sliding down peoples throat. For many people it still remains a medium for entertainment and personal indulgence. But careful crafting will lead to unprecedented gains.
Blogs, Twitter tweets, Facebook likes, You Tube Videos, Stumbling, Instagram Photos and so on these are the finest medium for online reputation building through effective communications. The long arm reach obtained leads to effective marketing of your services and products.
But is it that easy?
Long years of practice and skill development are the key to success. As a matter of fact they are a must. But what takes the cake is content creation and marketing through social media. Visitors are not sitting there to note your offerings or brand...they need to be engaged through effective, interactive and anecdotal writing. These are the skills that make your social media participation a robust exercise.
Besides content, photos and videos make your entries entertaining and hence informative. Visitors like to receive a package that justifies the time spent listening to you.
Blogging, article writing, journals are all pervasive medium that let you float your contents on diverse platforms. You can bookmark on reputed sites or network using contents on Facebook, Twitter, LinkedIn and elsewhere. Get involved with groups that conform to your offerings or participate on relevant forums. This what Internet or Digital Marketing is all about.
Another important point to understand is optimisation. An optimised output is always relevant and well focused. Topical relevancy is a must for search engines to understand and hence index and rank in the right manner. Success here means immense outreach on SERPs, and hence increase in networking that will float the message to your followers worldwide.
You can be a good writer (u need to be), an excellent photographer or a video man, good at content curation and so on...well all that appeals to the audience.
Most important is online research, a continuous exercise in order to discover mediums where you can leave an effective messages and appealing conversations. This is what will attract the right audience which you can convert to business or your services.