Shaping An Online Marketing Strategy & Evolving Search

Whence Internet was newly introduced little did people know that it will evolve from a phenomenal communication tool with extensive outreach to a business paradigm which will come to rule.  The major dimensional thrust for online activities is through a medium we call website or portal effectively powered by social media. 

As Internet evolved website development did too, alongside, and search became more and more efficient in order to retrieve information buried in the saturated labyrinth of  websites, blogs and portals. 

It is search that now dominates website development and dictates terms. The evolution of algorithms is attributed to Sergei Brin and  Larry Page, and like Microsoft Windows the search mechanism has proved to be revolutionary and unbeatable. 

Other companies that came to fore are Bing and Yahoo which are at the best a lean shadow of the giant called Google. More companies are staking claims but will take them eons to dominate i.e. until unless they develop a highly effective search mechanism that fetches desired results in millisecond. 

As the search became popular, companies, professionals, and individuals realised the power, speed and reach of the Internet. Now they can publish their company profiles or themselves online, communicate globally and even sell their wares with ease. The latter is called eCommerce and is the instrument for companies to skyrocket their sales and services. It is online reputation generated through social media that matters immensely.   

From simple link assessment methodology, the algorithms have come a long way and employ diverse metrics to rank and index websites, thus search engine optimization has become more complex and ever evolving. 

Companies and professional which do not have access to good SEO or Internet Marketing professionals need to advertise using PPC (pay per click) or other methods. This is where online strategy formation come forth. Online advertisement through, Adwords, Facebook, Twitter and other sources can be a costly campaign but can deliver.

Before creating huge advertising campaigns a test marketing should be done to gauge product /service popularity and demand online. Large PPC campaigns should be inducted only if tests succeed else it will result in revenue leakage.  

For most businesses, professionals and individuals online presence is essential for their survival. Land based business doing well may accord little importance to presence on Net, but sooner or later this alternate medium will strike them.   

PPC campaign can be costly and should be supported by organic traffic which Internet Marketing professionals or companies generate. A singular approach apart from costing huge sums can be lacklustre. Though search engine optimization cost money it is less expensive and can help reduce advertisement budget spent on PPC. Plus social media activity is essential under any circumstance since it builds reputation and enlivens brands which PPC does not do.  

For an online presence it is imperative that the instrument be it a portal or blog subscribes to guidelines of major search engines. That means link architecture, contents and other attributes like images, graphics and videos should be of quality and well optimized. Mobile friendly sites have become essential as the search evolves on cellular medium.

These aspects may not be given importance to sites subscribing to PPC alone. In online business not only SE guidelines matter, usability and ability to convert effectively matters as well in order to generate business.     

In fact the search engine guidelines are key to effective website development and subscribing to them means better results on the Net. With the induction of new technologies product displays, merchandise and self propaganda is becoming more appealing drawing huge crowds to make businesses profitable. In effect the eCommerce portals are making a significant dent on offline sales and in cases they have become indispensable.    

Hence those seeking online presence should hire quality, technically able, web development companies along with experienced Internet Marketing professionals, content writers and graphic designers. A well developed portal, mix of social media activity, search engine optimization and online advertisement campaigns makes a sound strategy.   

Dominating the SERPS is the key to success on the Internet.

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Uday provides Internet Marketing Services (SEO)
Website Contents in English
And runs Internet Marketing Classes at Jabalpur
Contact: pateluday90@hotmail.com
Mobile: 9755089323

Researching Keywords & Contents A Wise Approach

Though using keywords tools are the regular means of finding the important search terms, it is usually a bad experience since the extensive one's are paid. The best solutions for making a list of useful terms is to study the topics in books, letters and the SERPs literally speaking. 

With the complexity of ranking algorithms there is no possibility of coming across magical search terms that would invite tons of organic traffic. It is best to list a large number of terms which are long and semantic in nature. This way you will sideline competition to a good degree and rank quicker. In the contemporary period ranking on prime keywords is nigh difficult and if your seo practices are good you even then it will take a long time to rank.

Will your client wait that long?    

Hence understanding the topic is most important...if the contents of the site have been already written. Else understand what the client wish the site to be about, and then first write contents naturally using a good mix of semantic terms and proper ratio of prime or exact terms. 

Besides understanding the topic thoroughly take into accounts the trends and demands that surrounds a topic or a product. This will fetch you closer to the right content, and surely right search terms will emerge. If you type the terms from the list you have made and query them on SERPs you will deepen your list with more discoveries. Remember your site will only rank for terms that are relevant as shown by the content on page. Trying to rank on words and phrases outside the purview of onpage contents will be a meaningless exercise. The contents should be pointing towards words and phrases and you can rank only on these and the semantic of course. Do not waste time on high ranking phrases if they are not relevant to your contents. 

Hence first most important task is the focus on contents...are they written suitably to what the website means to deliver. Accuracy is a must in the write ups done naturally...do not write for the SE's. Good contents can be delivered only by a good writer who understands SEO very well. At the same time he should have the capacity to research. What I am putting emphasis upon is that contents and keywords are intertwined and the latter should have a diverse profile. Relevancy is what explains the engines better about the topic else a confused status means very poor ranking on SERPs.    

If you are promoting a hotel website then besides the hotel terms you can rank poorly on resort and lodge terms. Ranking on related terms may be weak but they will accord you a proper mix of terms for links to be used as anchors which is imperative. Simply put  you cannot go on using a term for long in anchor.    

Hence deep research and study of the topic is a prerequisite for discovering search terms. And then these will play an important role in the whole promotional strategy. This is a make or break activity so be on alert constantly. Throughout the search engine optimization campaign you should be discovering new words and phrases which are relevant. Focusing on wrong terms will certainly lead to failure and client dissatisfaction.   

Extensive research will also help you on Adwords campaigns albeit their keyword planner would of great assistance whence paid search factors are taken into account.

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Uday teaches Internet Marketing in Jabalpur
He provides website contents in English
He provides Internet Marketing Service 
Contact: pateluday90@hotmail.com
9755089323

Fetch as Google & AngularJS

In order to be well documented by the search engines the robot should be able to traverse the site thoroughly with ease. This is imperative for indexing and ranking by search engines like Google. Although some companies have become more efficient in negotiating scripts the problem still persists. Using pre rendering platform can assist the robots to decipher the site properly since a fully cached version is presented to then by such platforms.   

Unfortunately some scripts impede the movement of the robot and this could result the site being partially indexed. This is more problematic whence the site uses scripts that accord dynamic functionality on page like AngularJS. The rendering of  HTML is made difficult by these scripts in case of the navigational links and indexable content. Albeit AngularJS has been made by Google it is quite susceptible to this problem and can affect you ranking and hence organic search traffic.

AngularJS is used to create dynamic web pages and it works on client site simultaneously without the need for the web page to refresh every time an action is requested. Using this script a mix of elements can be changed quickly. In ecommerce sites the script is highly useful where various product dimensions have to exhibited and quickly. There is no need in this case to ask for new pages or refresh this thus decreases the bounce rate by increasing user experience.  

It is important that the elements on a web page should not make rendering it or crawling difficult. In order to check whether your website is being properly rendered you should use Google tool available in the search console called Fetch As Google. This tool is available only for the current site which has been registered in that search console. You cannot check any other site with registering it.  This support provide accurate analysis of what the robot has been through your site and hence inform you about the status of indexing of the whole site as well as that of a single page.   The Fetch As Google works for both the desktop and mobile sites. The support at search console is detailed and should enable you to know the extent of indexing that is being done by the SE. 

Whence you register at search control and enter it you will find this support amongst other utilities. 

If you leave the fetch as Google button empty it will check the root. You can also check the status of a single fetch using the support.
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Uday provides SEO Services and Website Contents
He teaches Internet Marketing at Jabalpur
Contact: pateluday90@hotmail.com 

Why Blog?

Blogging is a powerful tool to get your message across be it that of a revelation, news, protest or dissemination of  information. Bloggers are basically media people who wish to send a message of criticism and or affirmation. But this is not all for bloggers turn out from the blue.   

The best advantage of blogging commercially or popularly is to be your own editor and publisher. You are not dependant upon third party platform for publication and to generate revenue. For Internet Marketing it is an ideal tool for creating content and marketing them online.

Success on the Net depends upon the popularity of a utility and the online reputation of the publisher or blogger.  This comes out with the usefulness of the utility or the knowledge and experience of the author. For major companies it is a prerequisite for building a brand and showcasing their products and services. For professionals it is a medium to disseminate information and also to highlight happenings in their profession. 

Unlike website which has static contents (mostly) a weblog is a medium which is used to add content constantly depending upon how active the author is. But it is essential for the publication of contents to be regular, informative and or entertaining as well readable. 

The simplicity of the interface is what attracts a  large number of people to use it. It is easy to write and edit, publish photograph, video or add music to the entry to make it more appealing to the readers. Whatmore you can optimize the entry as well as the whole blog to index and rank in search engines and get traffic. They can also be listed on the directory, linked in articles and posted on forums to get traffic through referrals.  Users can promote the blog or the entry directly through SMS and email. They can be published or linked at social networking and bookmarking site.

A well groomed blog attracts dedicated readers using RSS syndication, followers and visitors at social media site or in the search on Internet SERPs. A large number of followers create an online reputation which is acknowledged by people as well as search engines. If you write on a niche you attract greater number of followers interested in that particular segment.  In this case you can also invite guest posters to add to content or add an author with permission accorded through the settings. 

Revenue can be generated by selling online or publishing Ads in the blog for commission. It can also be used as a referral earning medium or affiliate business platform if the entries are regular and appealing.

Unlike the newspapers and magazine this content publishing tool has limitless reach and the information transmission is at the speed of lightning. Traffic in millions can be generated for  sites which are properly optimised and have substantial offering.     

Blogging is not only for professionals, companies, authors and media persons it is as much for amteuar writers who have something interesting to reveal. An amateur writer can be a retiree, housewife or a hobbyist just anyone who has the time and inclination to pen his thoughts and experience.  

While you can create your own platform and link it to your website. Free platforms like Blogger, Typepad and Wordpress are also available for writers. Blogs with advance features are usually paid sites. 

The interface is simple. You have to create an account sign in and enter the dashboard. Here you have an option to create a new entry, add photos, videos and infographics in order to add more substance to the written words. Once complete you publish using the publish button and the entry goes live.    

You can hire a content writer to assist in publication if you are not a good writer. In order to generate traffic you can hire a search engine specialist. All this may cost money but the gains are fruitful. Companies hire professional writer with deep understanding of the niche to create and make popular their company blog.  

If you have something interesting and useful to convey do start blogging from now on!

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Uday teaches Internet Marketing in Jabalpur. 

He provides Internet Marketing Services and optimised website contents in English

He can be contacted using email and mobile>

pateluday90@hotmail.com

09755089323

Website Design & SEO

Does website design affect your Seo efforts? 

Well design and coding are dependant upon the programming language and the template. The program may comprise of many small attributes containing servlets/scripts and it may even be an amalgamation of related languages. Normally eCommerce websites which deliver extensive functions and displays are programmed in a complex manner and provide a cryptic interface to the webmasters who may not be technically adapt.  

Client Side Scripting

The scripts are activated on the web browser after the download of all file are complete. 

HTML/HTML 5

The language is the precursor of all others with came along as advancement including HTML 5.

The later is used for mobile web design in order to enhance downloading speed. Along with HTML CSS or cascading style sheet is extensively used. 

Java Scripts may be used to create drop down menus, validate forms and animate HTML etc. JQuery from JavaScript library is used to enhance website functions pertaining to user interface. There are number of such programs available for use in large number of libraries. 

Server Side Scripting 

The programs in this case are executed on the server itself. The source code on server side remains secure as it is not transferred to the browser. 

PHP

This most popular and the fastest programming or web scripting language used by the developers. It is constantly advancing in new versions. PHP 5 VERSION is the most popular with the coders and is being extensively used. There are other options also available for programmers interested in a different languages and tools. 

Database Systems

It is that which supports a collection of website features which are stored in the database in a structured manner.  The collection of data supports the middleware and other applications. 

MySQL 

Well known database systems include MySQL, Microsoft SQL Server, Oracle Sybase and others. MySQL is open source database system software which assists in creating a user friendly environment.   There are many other database systems available to the developers.  

Website or Content Management Systems 

Wordpress, Wix, Bootstrap for building UI,  Drupal, ASP.Net and many more. 

Development Process

The development process using simple HTML is most prevalent while other languages and tools would deliver dynamic and complex websites. The latter are mostly used in making eCommerce and highly networked portals for ease of use and adding many functionality and attributes. For an easy approach there are many predesigned and developed templates available in the market on the Net for free as well as priced for purchase.   

Search Engine Optimisation 

Search engine optimisation is not partial to any website development methodology. The guidelines that are suggested by search engine should be the characteristics present on the website. Some of these are good downloading speed, user friendly and well crafted site architecture, unique and useful contents, easy accessibility to all the features. 

Hence coding should not hamper movement of the user as well as the robot that is the algorithm used by the search engines to index and rank sites. The robot should move around the portal efficiently and should be able to cache all that can help in indexing and ranking.     

User friendly architecture should include friendly easy to remember URLs and should not end in #$`..RRR as most dynamically programmed website do. Sites should be frequently checked in search consoles to see find out the extent of indexing a search engine is doing. A robust website architecture would enable sound indexing of the site comprehensively.     

There are many visitor metrics that are taken into account for ranking by search engines and those features should shine in the system. Make your site appealing with unique contents, friendly architecture, proper coding and formatting. Add site maps and other features like optimised videos and images etc.     

In order to make timely changes the webmasters need to find an easy edit option. He should not be running to the programmer every now and then for assistance with coding.  

Writing For Seo & Content Creation

Content Creation for New Website

It essential that you make a list of content topics whence writing for a new website. This means you have understood the topic well after extensive research. The initial research is carried about the topic fine tuned to exactness for a topic say resort is a broad term. Hence you have to discuss with the client to exactly what he wishes to convey to the visitors. Nail this down with keyword discovery using the SERPs and some analytic tools.  The latter are usually paid so you have to just skim the surface since more search terms will dawn upon you as you proceed. 

Research & Writing Contents 

Research well, discuss and find out before creating a list of contents. While creating the content list define the hierarchy as to which page is important in descending order. This will help create a fluid architecture for the website. As understanding dawns you will be able to name urls using search terms efficiently. 

Earlier you could just add search terms with abundance in the body but no more. The terms are strategically placed and in limitation. Formatting is essential use H1, H2, tags as per norms add search terms and brand in headlines. Format contents into paragraphs and insert attributes like images and videos neatly.   

Contents provide information and convert visitors to the website purpose. They are information carrying attributes for search engine on the basis of which they index and rank website. Make information unique and intense about the topic and do not mix topics create a separate page for related topic or even a seperate website.

Focus is essential for successful SEO else you will get no results. All these skills are obtained by constant practice so dive in. While writing on website is more stately that on blogs is anecdotal.    

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Uday provides Digital Marketing Service. 

He also provides optimised website contents in English.
He conducts Internet Marketing Classes in Jabalpur in India

Contact: pateluday90@hotmail.com

Mobile: 09755089323 

Using Keywords in Search Engine Optimisation

Keywords - Content & Link Building 

Keywords are compact group of words and phrases that impart information about a topic. They may be descriptive as well as deliver context about a topic, service or product. To some it up few words define a whole gamut of meaning.  

Keywords find major use on the Internet on the websites and blogs and elsewhere. A medium where short text is read more than long text a keyword would inform the visitor on the SERP what it is all about rather than reading whole descriptive text. The keyword than would prompt the visitor to move on if that is what he or she is looking for on the Net. 

Keywords also called search terms are central to any written text, domain a naked link and a short tweet. 

When writing content the search term usage is bound by rules. Usually the first line should contain a search term and so should the last line. The headlines, title and description should contain the terms as well. But the rules intervene and do not allow repetition of terms beyond a certain limit. This may be a guideline of search engines but overall purpose is to create good contents - readily and interesting. Just imagine if you encounter the same word again and again in an article ...you will certainly be disgusted.    

With the increasing popularity of LSI the content writing for visitors and the search engines has taken an interesting turn. Unlike before were keyword infested contents were tolerated the current change has made writeups more natural. Hence whence writing text you should do so naturally any forceful intrusion of text would be frowned upon and possibly lead to a penalty.    

Keywords are most targeted by SEOs or webmasters in copy of website and blogs. The limitation applies to them as well. For external link building repetition of search terms surely leads to a penalty.

Therefore anchor text usage demands that you use primary or exact match terms in limitation and supplement it with long tail and partial match terms. Using brand name in anchors is again a good idea.

Remember the purpose of links is to add information and if done properly using an authoritative site you get lots of juice for ranking. 

Keyword usage is part of content creation for marketing. The terms should arise after extensive research and the relevancy should not be in question. With passing of time webmasters realize the terms most used by visitors in search. Proper usage leads to readability and information which attract natural organic linking for better ranking.
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Uday provides Internet Marketing (SEO) Services
He also conducts Internet Marketing Classes in Jabalpur
Contact: pateluday90@hotmail.com
Mobile: 09755089323

Contextual Link - Inline Linking - Keywords

Contextual Link

A contextual link is placed on chosen words in the sentence usually surrounded by more content in article or blog entry or micro blogging entry etc. The chosen words are naturally occuring the keywords that highlight the link and offer information about the website or blog. 

These connects carry greater weight whence surrounded by relevant search terms. Unlike links in the footer or sidebar they are rarely ignored by the visitors and are also valued highly by the search engines.   The is done during external or outbound links as well for internal linking in website for on page seo. The inner links are crucial part of architecture of a website and also carry some juice.

Note* I do not resort to inners if the web page contains links to footer or sidebar in order to avoid spam.   

Contextual links are placed in order to provide further information which is unique and relevant. These whence placed in the body of the content blogentry/article/webpage also invite organic linking which is most respected by the search engines. Hence you have to create appealing contents with unique information which the visitors would like to visit again and again.    

Inline Linking 

Also known as hotlinking this is called a piggy back ride where in an external piece, image is connected back to the owners website or blog. As a matter of ethical practices the owners permission should sought before creating the inline connection. Albeit you are not destroying the copyright you are still using the other parties band width as well as may be presenting images in blurred form. The owners may not like their content/website displayed on yours for myriads of reasons.    

Keywords : Anchor Text 

Keywords are words and phrases associated with the contents and are relevant. They are part of the language as we process naturally and are compact source of relevant information. Whence embedded in a link they are termed as anchor text.    

Code Example: Anchor text shown in red. 

<a href="xyzabc.com">keywords</a>

Contextual links containing anchor texts are indispensable source of information to search engines. They index and rank websites based on these links plus a whole lot of metrix embedded deep in their algorithms. But misuse of keywords or anchors can lead to penalization.
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Uday provides Internet Marketing (SEO) Services
He also conducts Internet Marketing Classes in Jabalpur
Contact: pateluday90@hotmail.com
Mobile: 09755089323

Content is King! Make it Rule!

I am not going into the nitty gritty of grammar or structured narrative. What appeals sells! But still you cannot ignore the basic rules of writing whence you create content. Keep in mind readability and the user appeal when creating informative articles. Extensive long write ups are not often read completely.  But yes there is much more to it for creativity and innovation are the buzzwords for success and they apply here as well.  

But research and deep knowledge of the topic is a must for advertising content creation uses glib in which the copywriters working for Ad agencies excel. They are paid for it. The art of writing should not necessarily be frivolous it can be informative, revealing and descriptive. Also master the art of writing headings, subheadings and titles these are conversion and eye catching tools. They are essential for formating as well act as keywords for search engine optimization.      

As far as Internet Marketing is concerned content creation is absolutely essential. But you must remember that consistency in a campaign is very important. Constant publishing of content and regular sharing or book marking is required to reach potential web saturation. Topic relevance is an absolute must you have to stick to the topic. This can be seen in blog writing professional blog writer restrict blogs to the topic of their expertise. Hence create blog for a specific topic. Writing ability means able to pen down writeups on diverse topics for this a research methodology has to be followed.  

Content can be created on website, blog, user content creation sites, ebooks, article sites, forums and microblogging sites like twitter and facebook. You can publish articles in LinkedIn as well. Short piece of contents are directly pasted on social networking sites along with images, videos and graphics. 

Like I said earlier expand your creativity to reach a level whence it becomes appealing if you wish to be a success online. Writeups are not only for link building they are powerful explosive conversion tools besides they create awareness for brand building. 

It is important to create different write ups each time, this is what makes the task time consuming and onerous. Do not repeat the piece becomes boring and lack new information!

The old adage stands like eternal truth whence writing is concerned. Practice makes a man oops also a woman perfect. Practice a lot by constantly writing this is the best sharpening tool.  

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Uday Patel

Provides Internet Marketing Service(SEO). 

He provides optimised website contents in English.

He also conducts Internet Marketing Classes in Jabalpur. 

Contact: My Mail

Mass Marketing Using Social Media

The door to door marketing strategy offers limited gains and is costly. In fact almost all land based or offline options for marketing are costly and the ones which are not are not effective. Hence advertisement for sales or marketing is a costly option be it through newspapers, radio, TV or films you need financial muscle to market or sell products. Hence the Mega Corps with plenty of resources always win and mass  market for their products and services. 

Even at local level money is required to sell services or products using the local TV channel or the radio or the newspapers. The advertisement is a recurring factor not within the scope of each and every company or professional.     

Hence more and more professionals and companies are relying on Internet or Digital Marketing mediums for promotion of their products or services. This also costs money but the scale of investment is nowhere near the costs involved in means discussed above. 

For Digital Marketing you need a service provider or an expert who knows how to thrust a message, website, blog or self made Ad through numerous platforms that prevail on the Internet. Using the platforms effectively is the key to success in digital marketing.      

Platforms like FB, Twitter, LinkedIn, G+ require familiarity and a practice of shorts. Central to all the activities on Social Media platforms is content creation, images and creating infographics to name a few. Content creation with links helps publish on many platforms which along with infographics and images create an effective conversion medium. 

Activity on social media requires effective content creation, videos and graphics. Amongst these blogs, article writing, presence on sites where users create contents are effective marketing medium. You should be well versed with the features of the platform and its rules and regulations.

Some of popular blog providers are blogspot, typepad and wordpress. For effective blogging one needs patient and regular entries which are quality driven and anecdotal. New blogs are hardly effective in search engine optimisation but nevertheless blogging benefits accrue the moment you begin. Blogging requires regular inputs and dedication and the input should be restricted to one topic.

Topic relevancy is extremely important in social media participation.

For any media to yield results it requires participation for a long time where in you have gathered sufficient followers or friends in your domain the more the merrier. In fact this is an indication of your popularity or online reputation. This is a must since good online reputation accords weightage to product or services you are promoting.         

You can create a niche within a niche of special attributes that you carry or special services or products that you offer. Your online reputation may reflect on your life in brick and mortar space not only in the cyberworld. There are limitless possibilities online thanks to immense reach in terms of distance and people and speed of the Internet. This is a global phenomenon which can be tapped locally as well as internationally.

Some of the platforms alike reddit are less interactive and more of a conversation arena. But the popularity of such media is immense and you can promote here by being part of the conversation.

Another benefit of this medium is bookmarking where in you increase the reach of your content and store them at various places. Members can search the book marking site to discover your content and thus increase the reach.

The forums are not a direct medium for promotion but by active participation within a niche you can increase your online participation.

The Social Media is changing day by day and it helps to keep a tab on the developments to hone your online marketing skills. 
=======================
Uday Provide Seo Services & Website Contents
He teaches Internet Marketing in Jabalpur
Contact: pateluday90@hotmail.com
9755089323 

Future of Link Building & SEO

SEO Overview

The beginning of search on Internet or web browser was facilitated by external links. These are links pointing towards the owners site from another source which could be an article, blog or another website etc. These links were then taken into calculation by search engine algorithms and the site was ranked accordingly as per their numerical strength which was an indicator of its popularity on the Net.  All this is passe, but the algorithms still rely on links for greater information about the websites and do enhance ranking if the effort made is following their guidelines.  

Now SE companies rely on many other metrics to rank a website but these too can be manipulated hence the mix is preferred.

"Human scrutinized links are better pointers to a sites quality then other intelligence method since it is impossible to replicate the human mind."

Therefore organically generated or natural links and/or well scrutinised one's are definitely more reliable. 

Eventually seo practices also points to a better site build up using unique informative contents, sound architecture, good responsible design, added anecdotal features like images, infographics and videos. Thus in present stage both on page and off page factors are important this is further accentuated by the user behaviour on the site.      

Link Building Once Upon A Time

Hence link building was a popular methodology by webmasters to promote their client sites. This went on for some time along with adding onpage attributes in abundance. Some of the webmasters were gaming the system and artificially manipulating the search results.   

In order to prevent the SERPs from being flooded with incompetent sites the search engines began improving their algorithms by tweaking them regularly. The Penguin Update by Google put stop to manipulation of search results by building spammy links helter skelter. 

The stage has come where in only quality or authoritative links count. The organic links attributed to good unique contents are the preferred mode used to enhance a websites ranking by search companies today. But unlike whence Penguin was newly introduced, the companies do not penalise spammy links they only ignore or dilute their impact. This is believed to be true?     

Web Saturation 

Do people reach your site just by a mention in the contents well that seems impossible in the present context hence a link is required to direct people to the site. 

Why is Web Saturation Important? 

Until unless you find a place on top of SERPs on many keywords your portal will remain ineffective on the Internet. In order to remedy this malady in the vast Universe that the cyberspace is one needs to be present at as many places as possible. This is known as web saturation. 

Hence link building is imperative but please this does not justify spammy links as they are bound to affect your online reputation even if search engines ignore them. Links associated with unique content and quality are most respected by the visitors as well as the search providers. But one point is assured with the evolution of search. The more the merrier is not necessarily effective if the external links are not quality driven. Select large number of relevant platforms to create outbound links following their guidelines for better search engine optimisation.    

Social Media Participation 

Yes social media is part of the ranking process. Why? Let us understand that web presence is a concern for search engines for if visitors are able to find a useful resource without a search then the companies lose their business and lots of revenue in Ads. 

Hence the popularity on social media platforms or online reputation of a content or content creator helps the associated sites to rank better. This is a strong indicator for search companies since a good content associated with weak site will discourage visitors. Any resource which is spammy or not qualified will mar efforts to gain popularity in the social media. Online reputation plays an important role in conversions as desired by the owner, professional or a company. By effective participation one can carve a niche for self on a social media platform. 

Internet Marketing is now an exercise which includes search engine optimisation, social media participation and paid or free advertisement campaign management.  

Truck Load of Metrics 

Search engines take into account a vast number of metrics nowadays before ranking a website. Hence make good the efforts and promote a suitable site. But remember the crux is that your site contents should provide an apt answer to the user's query on the SERP else you will never succeed. Hence more information the better that too extensively researched and relevant.   

Evolution of Search 

The algorithms will keep on evolving to provide better answer to a query on search hence changes in guidelines are bound to take place every now and then. Webmasters should adopt to new practices as required.

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Uday Patel provides SEO & Internet Marketing Services. I also provide optimised website contents in English. I teach Internet Marketing in Jabalpur in India.

Contact: Mail Me 
Mobile: 9755089323

Changing Face of SERPs & WebMasters Guidelines

Overview

With paradigm shift in search engine optimisation brought about regularly at the behest of changes to the algorithms of major search engines, webmasters are facing an uphill task. While the gist of the shift is attributed to the search engines pushing the clients towards paid advertisement on which major chunk of their revenue depends there are other reasons surfacing as well.  

Though webmasters role remains central to optimisation the rein on the SERPs is now in control of the companies with popular search algorithms. There is another sacred reason for the reins loosening from the webmasters. Through the last decade of development of search on the result pages the companies like Google have been according greater weightage to quality and relevancy. This has been brought about by regular evolution of algorithms and emerging associated technologies which have made the robots much smarter.    

On the SERPs people seek answers as well as amusement and unraveling of mystery of sorts. Yes a good lot is there for simply whiling away. The result page is like a Pandora's box for you never know what you may come across - this remains in the focus of users till this day. They are not interested in seeing the same results day in day out especially the brands which they are aware of anyway. The search is also for the lesser known embedded deep in the piles of results capable of springing surprise or a rarity. Hence with decreasing role of webmasters the diversity on the SERPs is taking a back seat giving rise to oft repeated results with which the users are getting tired off. This is what I call as demystifying the Internet. There will definitely be less takers. 

Internet is like a celestial void you never know what lies in the ahead.

With greater control of the contents and the backlings,the companies have brought about these changes as mentioned here earlier. This has also meant less control of results for the webmasters and elimination of black hat techniques.

BackLinks

In contemporary the impetus on backlinks has certainly decreased but not eliminated. Greater impetus is now placed on contents and related attributes of web design like the speed, architecture, images, videos, graphics and so on. The technical side has also experienced a weightage with better coding, usability, fluid navigation and quality design being preferred. There has been efforts to maximise search results with easy navigability with introduction of knowledge box, metadata and the carousel. 

But the fact remains that only ten results are usually looked into. Hence the race for the first page. 

More and more metrics are being included in indexing and ranking algorithms. This has made the whole process of optimisation holistic. The social media presence is one of the yardstick of measures or rather a number of activities where in online reputation aids search engine as to who will reach higher for relevant search terms.

Internet Marketing 

Hence Internet Marketing is the right term for promotion on Internet. Albeit this is inclusive of SEO or search engine optimisation as a key process. It used to depend heavily on link building earlier. Though building links is imperative even if the engines devalue it, a webmaster's effort should be holistic with content creation and social media participation being the major role players in the contemporary scenario. 

Coming back to link building it is an effective method to create referrals and place content on social media apparatus. Links are easy and free advertisement medium albeit they carry less value up the SERPs but nevertheless spammy links will penalise your site as well as devalue your online reputation on the social media. 

Webmaster Alternative : Online Presence 

With ever constricting space on SERPs the webmasters have to find alternative route to expose their client site to prospective or targeted audience. This is where Internet Marketing comes into the picture. Social media activities, push on the messaging sites using email and SMS should be an associated activity. This way there will be less reliance on SERPs and costly Ads. You will be able to provide targeted exposure to the site without being much on the result pages. 

This only means that content creation is imperative without which you should be looking for another job. On the design and development side association with coders and programmers is a must that is if you know the attributes of sound design and can instruct the designer fraternity in touch to make necessary changes. 

Internet Marketing is Essential For Website Owners

Internet Marketing for Websites 

Is your website just a show piece waiting for time to click by so something happens and a business arrives. Well it is not going to happen. The SERP or search engine result pages are too competitive and keep a website from showing on it till optimisation takes place. The only option you have is to go for expensive online ads which may or may not be effective and cost a lot. 

To begin with is your website mobile friendly does it carry enough good quality link to gain authority for search engines to recognise. Is the architecture user friendly, contents unique and useful, does it have good images and videos to be self explanatory?Does your have a good online reputation in social media circles? Is the coding being well cached and indexed by search engine bots? 

These are the questions you can answer yourself honestly. If you wish online presence or avail business from eCommerce than the answer is simple. Hire an Internet or Digital Marketing Company or expert.

 In contemporary ranking methodology the Seo or Internet specialist should be a good content writer as well. The contents should carry quality and pass strict editorial scrutiny to make their presence felt in various link building platforms and social media sites. Experience and content creation ability of the service provider counts.

Hence keep these in mind whence you hire an SEO which is part of Online Marketing. He will optimise your website and make it popular on social media in order to create an online reputation of branding. These are essential for business conversions.  The activities will also make your site ranking on relevant search terms and visible on social media.

With the present changes that have taken place regarding rankings mass link building is not required. What is required is authoritative links and good content creation of social media. The search engines like Google take into account more than two hundred metrics before ranking your site;

I provide Internet Marketing Solutions at affordable rates from India. I have an experience of many years and ability to write good contents.

Contact Me 

Uday Patel
Email
Mobile: 09755089323
Jabalpur, India 

I also teach Internet Marketing!

  

Understanding Keywords For SEO Campaign

A search begins with a keyword typed in the search box of the web browser. The http protocol sends the query to the servers at Google, Yahoo or Bing whichever chosen for the task.  The search engine returns through http protocol an answer to your query. This happens in few seconds and you get the best possible answer.

In the beginning of a search engine optimization campaign the first step after getting familiar with the website is to look into its contents. If the site is being made or has fewer contents than it is your task to provide content creation, link architecture and then write the contents for each and every page.  

So your research begins with understanding the topic of the website and where does its focus lie. It may be a broad topic website or it could be focused on a niche within that topic. For example it could be on “cricket” or it could be on “Indian cricket”.   By studying the website and related website you should discover the keywords more like your site will respond to. For example if your client’s site is on shoes then find out which shoes the company makes. Is the website talking about shoes for men, shoes for women, is it talking about formal shoe, or sports shoes etc. 

Searching on the Internet using these keywords will result in many sites that are related. Understanding the search terms they are focusing will narrow the scope of terms or phrases you are going to use to optimize the client’s website. Studying related websites and their contents in title, meta tags and body is important to come to a better conclusion about the terms you’re a going to use. 

It is also important to study the topic of the website by reading articles, blogs and books or whatever source you come across. Even discussion with informed people will help. Sometimes the client himself will throw light on the subject. 

Another method of researching keywords is to use the keywords tool. But most of these tools are unreliable and some are paid. Using these tools will also assist in discovering new keywords for your client’s website.  

Hence the next step is to make out a list of keywords also called search terms that the website would react to whence a query is typed on the SERPs or search engine result pages.    

But things are not so simple nowadays because even if your site does not contain any exact match keyword or in some cases no keywords at all it still has the potential to rank better. Why?

Search engines like Google nowadays use semantic indexing using this method they are able to accurately home on the website topic and hence terms associated with it. So you can write naturally and informatively the website contents without bothering about the search terms. Yes you can? 

Using related terms they can find out that your site is a hotel site and that to it belongs to a luxury property or one that serves wildlife lovers on safari in a particular National Park. 

Modern day content writers research the topic well and include related terms naturally in their write ups. A few exact match phrases are also used appropriately in the website contents. Please do not saturate your content with exact match phrases to target search engines rather write for the visitors to your site.  

But if you wish to increase the scope of terms that the site will rank on then making a list of targeted phrases is essential. The list is not made overnight it is always an ongoing process and goes along with the search engine optimization process.

Remember lot of your own logic and experience is used to deriving accurate phrases on which the performance of your client’s website will depend. Site should respond to long terms since competition is less and the next step is to target primary terms whence your website has become more authoritative.   

=====================================
Uday provides search engine optimisation service as well as writes website contents.
He also teaches Internet or Digital Marketing in Jabalpur in India
He can be contact at
My Email

09755089323

Google Analytic Features - Acquisition

Google analytic is a web tracking system with interesting features that offer analysis and inference regarding the  traffic that the website accrues. Recently like always updated features have allowed users to come to better conclusions as to how their sites get traffic and what steps should be taken to further the efforts. 

Web tracking systems are useful for website owners for achieving a more focused approach towards online marketing using the insights so derived. The metrics keep on changing for better data assimilation of the demographics. Some of the feature heads or reports are as follows:

Setting Up Goal: Already discussed in previous entry.

Acquisition: This feature comprises of  sub divisions in order to get respective data. 

• Overview - ABC Metric 
• Channels
• All Traffic
• Referrals
• Campaigns
• Keywords
• Cost Analysis
• AdWords
• Social 
• Search Engine Optimization.

ABC: Acquisition Behaviour Conversion Cycle overview informs how you accrue traffic and from where, how the users behave once on your site and who eventually converts. 

Channels enlighten you about the route the users have taken to land on your site. These routes could be referral, direct, organic search from the SERPs, direct, Adwords, other paid search, messaging or from social media.  

All Traffic is important since it helps evaluate the primary source of traffic. This subsection settings deliver the report of the biggest traffic sources, Visit details, New user arrivals by percentage and total number. You also get to know the bounce rate which informs you the time spent by the user on the site and the average of durations, then visit per page or pages and your conversion goals for each source. These same statistics are shown in All Referrals section minus the arrival from organic and direct sources.  

Campaigns the reports here provide an account of traffic obtained and information through other metrics by paid search campaigns like Google Adwords. 

Keywords information on keywords used for organic search is minimal. But more elaborate information can be obtained regrading keyword employed in Adword campaign.   

Cost Analysis is in beta stage and will be used to deliver data on paid campaigns.   

Adwords the reports offer enhanced data on Adword Campaign regarding the bids, destination URLs, keywords, placement etc. It is necessary that you connect Adwords with Google analytic to avail the data.

Social this metric is to gauge performance of your social media activities.

The Google analytic code is implemented in all pages in the head section.
===============================================================
Uday teaches Internet Marketing in Jabalpur in India. He provides Seo Service and Website Contents to his clients. He could be contacted at:
My Email
pateluday90@hotmail.com
Mob: 9755089323

Setting Up Goal in Google Analytic

After signing up and creating a google analytic account you need to admin and then create an account. Under one account you can create many properties. A property contains analytical settings the Name. website url, time zone, user ID etc. This is where the property or the website details reside.  

Property Settings 

Basic Settings

Tracking Id

UA-125030692-2

Property Name

Default URL

 

Default View

Industry Category

Advanced Settings

Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration 

Property Hit Volume

Last day: No hits

Last 7 Days: No hits

Last 30 Days: No hits

Advertising Features

Enable Demographics and Interest Reports 

Demographics and Interest Reports make Age, Gender, and Interest data available so you can better understand who your users are. To see this data, you need to enable Advertising Features first. Learn more

ON OFF

In-Page Analytics

Use enhanced link attribution

Enhanced link attribution allows us to better track links on your page, but requires a small change to the tracking code. Follow these instructions to setup enhanced link attribution on your site: How to setup enhanced link attribution on my site?

ON OFF

Start In-Page Analytics in

Embedded mode (recommended)Full view mode

Use of full view mode is recommended only if your site has trouble loading in embedded mode.

Search Console

User Analysis

Enable Users Metric in Reporting

Adds the Users metric to standard reports and updates your users metric calculation.

ON OFF

 

After the property has been set up one needs to set the analytic window besides adding the code in the website. This is normally done in the head section of each and every page. All settings of the property have to be reached by clicking over the ADMIN in the account section.

Setting a goal is important where in you first activate you  the goal and name each goal you are setting. These goals are set up to inform you about the duration, URL destination, funnel that leads to a desired page or action. In case of a single page website event could be set up to find out if the visitor clicked on purchase, contact etc. 

Setting up the goal in Google analytic will fetch you better information regarding the conversation. Hence it is imperative to set this up.

One has to set up a Goal by first allocating an ID from the option given. Then decide what you wish to set as stated above.